Why Was Your Amazon Appeal Denied?

We’ve come across many cases where sellers genuinely believed that their letters of appeal were perfect, only to find that they’ve had their Amazon appeal denied, being told their plan of action is not valid, or being asked repeatedly to come up with a new plan for the same complaint. That’s why we’ve put together a brief list of some of the most common reasons for a rejection, based on our experience.

There’s no such thing as a template for a flawless letter of appeal, because every business is different. Still, we’d like to reveal to you some of the most common pitfalls of writing an appeal, in the hope that our list can help you avoid having your appeal denied again.

  • there’s no plan of action or evidence that they’ve reviewed their activities and done their research, because the sellers know they’ve done nothing wrong;
  • the problem was not identified;
  • the plan of action addresses several issues together, when it would have been better to deal with each suspension cause separately, especially since they usually need different corrective measures;
  • the solutions are addressed briefly, without examples or proof;
  • the solutions aren’t linked to one another, so there’s no clear assessment of the impact each measure will have on other aspects of the business;
  • the steps taken to prevent a recurrence are either missing or incomplete;
  • there’s no build-up or prioritization for the issues mentioned;
  • there doesn’t seem to be a clear reflective cycle, i.e. the sellers don’t seem to have learned from the experience.

We hope that you’ll be able to use this list of potential reasons for the rejection of your appeal to maximize your chances the second time around. When in doubt, it always helps to refer to the Help pages. Amazon dedicates an entire section to the subject, namely Appeal the Removal of Selling Privileges.